Underwriting on WLIU 88.3 FM


Why Underwrite?
WLIU 88.3 FM and WCWP 88.1 FM - the stations of the Long Island University Public Radio Network - entertain and inform its 45,000+ listeners with a world of music and news, while providing its underwriting clients with an unrivaled reach to the influential, well-positioned, highly-educated public radio listener. Every underwriting announcement aired on 88.3 and 88.1 reaches into the homes, cars, and offices of consumer and business decision makers who listen to the stations. Underwriting on WLIU and WCWP yields benefits beyond that of regular, commercial advertising, and here’s why: WLIU and WCWP score very high in several key demographic areas of Long Island and Connecticut. Information on your business will reach our area’s most affluent audiences. These decision-makers and avid consumers are not easily accessible through other forms of media. Your message is inserted in the unique vehicle of WLIU/WCWP programming -- jazz and news -- in an uncluttered format. Listeners appreciate the non-commercial, direct approach our sponsors use to promote their businesses and services. In fact, 80% of public radio listeners say their opinion of a company is more positive when they discover that the company supports public radio.* WLIU’s non-commercial atmosphere effectively and efficiently provides a cleaner platform for your message. Your company’s name and message is heard loudly and clearly; listeners automatically associate your company with public radio’s quality programming. Underwriting on WLIU is in effect a wide spectrum media buy -- your message spans several market segments, thereby stretching your marketing dollar. Put WLIU To Work For You
*Source: Audience 88, a comprehensive analysis of public radio listeners, prepared by Audience Research Analysis, Silver Spring, MD
Who Listens?
WLIU/WCWP broadcasts 24 hours a day/7 days a week to an affluent, well-educated audience on Long Island and the Connecticut shoreline estimated to be nearly 2 million individuals. WLIU/ WCWP’s broadcast area is one of the more diverse audiences in the country. Overall, the demographic breakdown of our area is roughly 80% Caucasian, 12% African-American, and 8% Hispanic, while pockets of significant ethnicity exist in Riverhead and the Connecticut communities of New Haven and New London.(US Census 2003) Portions of WLIU/WCWP’s broadcast community includes the wealthy populations of the Hamptons and other seaside communities on Long Island (including the North Shore’s “gold coast”), Connecticut and Rhode Island, whose numbers swell during tourist seasons. All these, plus the second home owners from Manhattan and elsewhere, comprise WLIU’s multi-hued, prosperous society unlike any other media market. WLIU/WCWP’s audience is distinguished by its educational excellence and professional success. Our listeners are your choice consumers, savvy business leaders and decision-makers active in their community.
WLIU/WCWP Listener Profile* (as compared to the general population)	Public Radio Jazz Listeners	Total US Adults
Income
Annual household incomes over $50,000	38%	33%
Annual household incomes over $100,000	19%	10%
Occupation
Professional/Executive	43%	20%
Influences business decisions	20%	9%
Education
Graduated College (4 years)	27%	16%
Graduated College Plus	51%	23%
Gender and Age
Men 25-54	40%	29%
Women 25-54	29%	30%
Parents	32%	35%
(additional industry-specific statistics are available upon request)
*National Public Radio Jazz Audience Profile 2002

WLIU 88.3 FM
239 Montauk Highway • P.O. Box 803 • Southampton, NY 11969-0803
631.591.7000 • Fax 631. 591.7080

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For further information, please contact: Nancye Simpson